CAMPAIGN OVERSIGHT
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DM-HQ-004 GLOBAL CAMPAIGN PORTFOLIO
EXISTING FUNCTIONAL SOURCE (P-MGT-D-DM01) · CROSS-COUNTRY CAMPAIGN PORTFOLIO · DEMO DATA
PORTFOLIO GOVERNANCE · P-MGT-D-DM01 REUSE
CANONICAL HQ REGISTRY
Global Campaign Portfolio
Cross-subsidiary governance and telemetry index of all active, planned, and concluded marketing campaigns across 6 operating countries. Provides cross-market spend comparability, burn-rate velocity monitoring, and attributed lead generation lineage without claiming sales deal ownership.
Active Campaigns:
18
Subsidiaries:
6 (IE, UK, NG, ZA, GH, KE)
Spend Cap:
€5.15M
Attributed Lineage:
100% Audited
speed
GLOBAL CAMPAIGN RUN-RATE
trending_up
+1.4% NOMINAL PACING
€2,842,100
consumed
of €4,250,000 committed
66.9% Committed Burn
14,890 MQL Handshakes
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1 Spend Exception Pending:
ZA-SUB-01 (+€80k Seasonal)
Resolve
Active Campaigns
rocket_launch
18
Across 6 Subsidiaries
11 Scaling
4 Launch
3 Foundation
Cross-Border Budget
account_balance
€4,250,000
Committed Portfolio Spend
Ceiling: €5.15M
€900k Reserve Intact
MQL Velocity
hub
14,890
Leads Handed to Sales CRM
91.2% Acceptance
Avg €190.8 CPL
Governance Exceptions
pending_actions
1 Active
Budget Approval Required
ZA-SUB-01
+€80k Peak Retail
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Registry (Active)
18
public
By Country (6 Markets)
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By Channel (Meta, Google, TikTok, Affiliates)
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Budget & Burn Rate
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Performance & Source Lineage
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Status:
Market:
Channel:
Objective:
| Campaign & Identifier | Subsidiary | Tier | Channels | Consumed / Cap | MQL & Unit CPL | Status & Action |
|---|---|---|---|---|---|---|
|
SME Fintech Engine V2
CMP-IE-2026-01
|
Ireland
(IE-01)
| Tier-1 Core |
Paid Social, Google SEM
|
€340k
€450k (75%)
|
1,840 MQLs
€184.78 / lead
|
Running (On Track)
|
|
Cross-Border Seller Drive
CMP-NG-2026-03
|
Nigeria
(NG-01)
| Tier-1 Core |
Meta Ads, SMS, Influencer
|
€310k
€450k (69%)
|
1,940 MQLs
€159.79 / lead
|
Running (Scaling)
|
|
Pan-Africa Festive Commerce
report
CMP-ZA-2026-02
|
South Africa
(ZA-01)
| Tier-2 Season |
Google Ads, Meta Ads
|
€120k
€350k (34%)
|
640 MQLs
€187.50 / lead
|
Review (+€80k)
|
|
UK Enterprise Merchant Expansion
CMP-UK-2026-05
|
United Kingdom
(UK-01)
| Tier-1 Core |
LinkedIn, TikTok, SEO
|
€1.02M
€1.45M (70%)
|
5,120 MQLs
€199.21 / lead
|
Running (On Track)
|
|
Ghana Merchant Micro-Credit Push
CMP-GH-2026-08
|
Ghana
(GH-01)
| Tier-2 Growth |
Radio Collab, Meta Ads
|
€140k
€250k (56%)
|
820 MQLs
€170.73 / lead
|
Running
|
|
Kenya Rural Trader Digitization
CMP-KE-2026-11
|
Kenya
(KE-01)
| Tier-3 Pilot |
Local Mobile Ads, SMS
|
€32k
€150k (21%)
|
320 MQLs
€100.00 / lead
|
Running
|
Showing 6 of 18 High-Priority Initiatives
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Ledger Sync: Real-Time (Hubspot/Braze/Google Ads API)
Page 1 of 3
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Cross-Market Spend & Channel Distribution
FY26 Q1/Q2
Consolidated spend allocations across subsidiary boundaries. Governed under Board Resolution GA-2025-09.
Paid Social
38% (€1.61M)
Search & P-Max
32% (€1.36M)
Influencer & Creator
18% (€765k)
Local & Direct
12% (€510k)
Spend verified against Finance Ledger GBM-FL-4491-MKT
verified
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Marketing-to-Sales Handshake Boundary & Attribution Posture
AUDITED
verified_user
Jurisdictional Lead Boundary Rule:
Digital Marketing HQ owns generated demand up to the CRM Receipt Handshake. Sales Operations takes exclusive custody of deal progression, velocity, and closing pipeline. Marketing retains attribution telemetry across the full customer cycle.
Attribution Engine: First-Touch / Data-Driven Multi-Touch
MKT-ATTR-V4.2
Valid CRM Lead Handshakes:
14,842 (99.7%)
Unmatched / In-Flight Ingestion:
48 Leads
Pending Hub-Dublin
Lineage Rule: ISO-27001 & GDPR Compliant Pipeline
View Lineage Map [DM-HQ-009]
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DM-MGT-001 §6.4 COMPLIANT
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OBSIDIAN GLASS ARCHITECTURE
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CANONICAL SOURCE: P-MGT-D-DM01
DEMO DATA ENVIRONMENT
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TIMESTAMP: 2026-03-29 11:42:09 UTC