Brand Standards & Creative Governance
Centralized oversight of global brand identity systems, master asset catalogs, localized creative variations, and trademark compliance across 6 operating jurisdictions. Strictly isolates brand guidelines from corporate CMS website publishing pipelines.
| Asset & Identifier | Category & Tag | Target Market Scope | Approval Authority | Compliance | Action |
|---|---|---|---|---|---|
|
token
Gogidix Obsidian Primary Logomark
AST-HQ-001 • SVG / Vector • 4K Master
| Core Identity |
public
Global Master (All 6)
|
E. Vance (HQ-DIR)
2026-09-12
| Approved | |
|
celebration
Pan-Africa Festive Key Visual Pack
AST-HQ-028 • High-Res PNG/AI • Layered
| Seasonal Campaign | ZA, NG, GH, KE |
C. Doyle (Creative Lead)
2026-10-04
| Approved | |
|
ad_units
UK Enterprise SME Banner Kit
AST-UK-014 • HTML5 / MP4 • Multi-Ratio
| Digital Ad Units | UK-SUB-01 |
A. Finch (UK Lead)
2026-10-17
| Review Req | |
|
font_download
West Africa Micro-Merchant Typography Guide
AST-NG-009 • OTF / WOFF2 • Plex Sans Ext
| Typography System | NG-SUB-01, GH-SUB-01 |
C. Adeleke (VP NG)
2026-08-19
| Approved | |
|
print
Dublin Docklands Corporate Event Collateral
AST-IE-022 • Print PDF / CMYK • Vector Pack
| Event Branding | IE-SUB-01 |
S. Kelly (VP IE)
2026-09-28
| Approved | |
|
policy
Global Tone of Voice & Localization Guidelines
DOC-HQ-004 • PDF Spec v4.8 • Canonical
| Brand Policy |
public
Global Master
|
Elena Vance
2026-07-01
| Mandatory |
Brand standards define guidelines only; web content is deployed strictly via independent Corporate Website pipelines with secondary code signoffs.
Regional teams may adapt cultural photography and copy nuances but must retain core brand tokens (#ff6b00, IBM Plex Sans, Obsidian base).
Partner co-marketing, creator logos, and event sponsorships must undergo Tier-2 legal review prior to ad spend commitment.
Proposed deviation from Obsidian Dark base for Boxing Day retail campaign.
Radio campaign audio-logo adaptation with regional instrumentation.
Sponsorship badge alignment with Lagos creator festival visual identity.